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Saga Nordin

Portrait of Saga Nordin

Product development

Saga Nordin

A mechanical engineer who ran product development at a truck-components supplier, from 40 engineers to 160. She joined Kvist in 2021.

Always asks

“Who is allowed to change the date?”

Practice

Product development

Before Kvist

Head of product development, a truck-components supplier

At Kvist

Partner since 2021

Works in

Swedish, English

Next start

12 January 2027

Why that question

Launches don’t slip because engineers are slow. They slip because the date belongs to everyone: sales promises it, a customer moves it, purchasing finds out about it late, and every one of them can change it without asking anyone.

Her first test is a list: every change to the launch date on the last few projects, who made it and why. When only one person may move the date, it moves less.

Before Kvist

2007

2007

Design engineer at a truck-components supplier in Södertälje.

2011

2011

Project manager for two brake-system launches.

2015

2015

Head of product development: 40 engineers then, 160 when she left.

2021

2021

Joined Kvist as its fourth partner.

Questions Saga is asked most

And the first test Saga runs on each, in week one.

Why does every launch slip by a quarter?

First test · planned against actual for the last eight launches

How many models should we offer?

First test · margin and engineering hours by model, including the variants

Why do we start more projects than we finish?

First test · every open project, its owner and its last real decision

Engagements

The ones our clients have let us describe. Ask about the others.

2025

2025

Why does every launch slip by a quarter?

A maker of agricultural trailers

Summary

2024

2024

How many models should we offer?

A timber-frame house builder

Summary

Next partner

Henrik Ahlström

Deals and capital

·

“What does the order book actually say?”

A question in Saga’s part of the world? Bring it; Saga reads it, and replies within two working days.

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