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Notes

Notes.

Short pieces on questions we keep being asked, written by the partners a few times a year. There’s no newsletter: when there’s a new note, it’s here.

2 September 2026

2 September 2026

The second plant is usually the wrong answer

When the order book is full, a new building feels like the responsible answer. Most of the time the capacity is already in the plant you have.

Portrait of Ingrid Malmberg

Ingrid Malmberg

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4 min read

19 June 2026

19 June 2026

Price waterfalls for people who hate spreadsheets

A price waterfall shows where the money goes between the list price and what the customer pays. You can draw one for a single customer on a napkin.

Portrait of Tomas Ekdahl

Tomas Ekdahl

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4 min read

7 April 2026

7 April 2026

The first hundred days have no owner

Deals are run by the people who negotiate them. The months after closing are usually run by nobody in particular, and that is where the value goes.

Portrait of Henrik Ahlström

Henrik Ahlström

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3 min read

A question of your own? Bring it, and a partner will reply within two working days.

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